MBA in Digital Marketing

In this article, we will have an in-depth analysis of MBA in Digital Marketing course. This article covers topics such as – course details, duration, eligibility criteria, colleges, admission process, syllabus and career prospects.

MBA in Digital Marketing

MBA in Digital Marketing program is also known by other names such as – MBA in Digital Marketing and E-Commerce, MBA in Digital Marketing and Data Analytics etc.


What is Digital Marketing? What’s the scope associated with this MBA specialization? You will find answers to these questions in the coming paragraphs.


Name of Course: MBA in Digital Marketing
Duration: 2 years
Eligibility Criteria: Graduate Degree


What is Digital Marketing?

In simple terms, marketing is the action or business of promoting and selling products or services. It involves advertising, market research and planning. Digital Marketing deals with selling and promoting products or services online.


With time, marketing has evolved. Earlier, marketing management primarily revolved around advertising and promotional events.


Also read:

Digital Marketing courses in India

MBA in Marketing Management

MBA entrance exams in India

MBA course in India


In today’s Digital World, marketing management has become much more dynamic. Digital Marketing has grabbed everyone’s attention!


Digital Marketing is a very vast field covering various subjects like SEO (Search Engine Optimization), SEM (Search Engine Marketing), Social Media Marketing, Social Media Optimization, E Commerce, Lead Generation, E Mail Marketing, Data Analytics, Big Data, Web Designing, Graphics Design & Content Marketing.


Digital Marketing deals with marketing products or services using digital technologies. The term digital technologies include the internet, mobile phones, display advertising and other digital medium.


What’s the scope of Digital Marketing in India, you may ask. Missions like Digital India and Make in India are going on at full swing. Internet revolution has caught India by storm! More and more people are active on internet and using internet to purchase goods and services.


E-Commerce websites have also caught India by storm! All these things symbolize one thing – Digital Marketing has got immense scope in India.


In India, it is a relatively new entrant (in the field of marketing). Skilled Digital Marketers are highly valued by employers.


Let us check out some of the basic details about MBA in Digital Marketing –


MBA in Digital Marketing: Details

MBA is a general management program. It focuses on general management subjects. MBA in Digital Marketing is a specialization program. It focuses on the domain of digital marketing.


Type of course

It is a postgraduate level management education program.



The academic program is 2 years long.


Eligibility criteria

Must possess a Bachelor’s Degree (3 or 4 year long course) from a recognized Institute/University.


Admission process

Reputed institutes rely on merit based admission process. Marks scored by students in relevant management entrance tests (CAT, Institute-wise entrance tests etc) are taken into consideration. Deserving candidates are allotted seats after an interview.



Here are some of the important subjects present in MBA in Digital Marketing academic program –

  • Principles of Management
  • Business Communication
  • Marketing Management
  • Marketing Process
  • Marketing Environment
  • Targeting and Positioning
  • Brand Management
  • Distribution Management
  • Marketing Information systems
  • Consumer Behaviour
  • Marketing Research
  • Basics of Digital Marketing
  • Digital Design and Communication
  • Internet Technologies
  • SEO
  • Social Media Marketing
  • Advertising
  • Data Analytics
  • Data Mining
  • Web Design and Development
  • Content Marketing
  • Affiliate Marketing
  • Website and UI Optimization
  • Lead Generation & E Mail Marketing
  • Mobile Marketing
  • Project Management
  • Business Laws and Ethics
  • Digital Media Laws

Career prospects and job opportunities

When it comes to new-age marketing, Digital Marketing stands out from the crowd. Digital Marketers are highly valued by employers. Some of the prime recruiters are –

  • MNCs
  • Media houses
  • Brand Management firms
  • Advertising Agencies
  • Market research firms
  • IT firms
  • Digital Marketing Agencies
  • Startups


In the above mentioned firms, digital marketing professionals may don the following roles –

  • SEO Manager/Professional
  • Project Manager
  • Digital Business Marketer
  • Content Marketer/Manager
  • Digital Marketing Strategist
  • Digital Marketing Consultant
  • Social Media Manager
  • Data Analytics Professional
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  1. srikant kapoor February 13, 2018

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