BBA in Media Management

In this article, we will have an in-depth analysis of BBA in Media Management. It is a job oriented Bachelor’s Degree management course. This article covers topics such as – course details, duration, eligibility, admission, colleges, syllabus, careers and salary.

BBA in Media Management

BBA is a general management program. It focuses on subjects related to fundamentals of management. It also covers other relevant subjects.


There also exists numerous BBA specialization programs, which focus on a specific discipline or field. Such BBA programs cover basic management subjects as well as subjects related to the field of specialization.


BBA in Media Management is one such specialization program. This BBA course focuses on the domain of media management.


Here’s an overview of BBA in Media Management course –

  • Name of the course: BBA in Media Management
  • Type of course: Bachelor’s Degree course
  • Duration: 3 years
  • Eligibility: Passed 10+2 (Arts, Commerce or Science) from a recognized board


What’s this academic program all about? What’s the course content like? What’s the scope associated with this specialization? You will find answers to these questions in the next section.


Media Management: Basic Details

In simple terms, media is one of the means or channels of general communication in the society. Examples of media include – TV, radio, newspapers, electronic and digital media.


Media management is all about applying management techniques and principles within a media enterprise or organization. A media manager takes care of the following aspects of business management –

  • Strategic management
  • Procurement management
  • Production management
  • Organizational management
  • HR management
  • Marketing management


If you want to don an administrative role in media industry, you must possess management knowledge and skills which are specific to media sector. This is when a course like BBA in Media Management comes handy!


Media management is not just limited to TV and radio. It encompasses all of the following channels of communication –

  • Newspapers
  • Television
  • Radio
  • Music
  • Films
  • Internet
  • Games
  • Books
  • Magazines


In short, it is an academic program that churns out modern day media managers and planners. Let us take a closer look at the course details. Here they are –


Course Details


Type of course

It is an undergraduate level Bachelor’s Degree management education program.



The academic program is 3 years long.



10+2 passed from a recognized board.



There exists many Government and Private colleges across India offering this course. Government colleges charge relatively lower fees than their private counterparts.



Reputed institutes rely on merit based admission process. Such institutes make use of relevant entrance test to select deserving candidates. Some institutes are also known to conduct their own qualifying test in order to select deserving candidates.


Some other institutes are also known to conduct direct as well as donation based admission process.



Here are some of the important subjects present in BBA in Media Management curriculum –

  • Fundamentals of Management
  • Accounting
  • Economics
  • Computer Application
  • Statistics
  • HR Management
  • Finance Management
  • Marketing Management
  • Media Management
  • Organizational Behaviour
  • Digital Media Management
  • Advertising
  • Brand Management
  • Event Management
  • PR
  • IT (Information Technology)
  • TV Production
  • Film Production

PG courses and further studies

After completing this BBA program, graduates may take up a job or go for higher studies. Graduates have promising PG courses to choose from.

Some of the notable PG courses are –



Media management professionals have diverse job opportunities available in front of them. Internet and Digital Media have changed the media industry altogether!


They’ve created new verticals in media management sector. Thanks to the rise of internet and digital media, new job opportunities have been created in this area.


Also read: Management courses in India (UG and PG)

Courses after 12th (Diploma and Degree)

Journalism and Mass Communication

VISCOM course

Online MBA programs in India


Some of the prime recruiters are –

  • Media Firms
  • MNCs
  • Radio Stations
  • TV Production Firms
  • Newspapers
  • Publishing Firms
  • Film Production Houses
  • Digital Media Firms


In the above mentioned firms, media management professionals may don the following roles –

  • Production Manager
  • Marketing Manager
  • HR Manager
  • Digital Media Manager
  • Creative Head
  • Executive Officer



Starting salary of a media management professional depends upon a number of factors. Some of the prominent factors are –

  • Institute from which the candidate completed the course
  • Level of education (UG, PG etc)
  • His/her specialization
  • The domain he/she has chosen
  • Job location


On an average, starting salary could be anywhere between 25-50K INR per month. In case of a Government job, the salary will be as per the pay scale and grade.

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