BBA in Marketing

In this article, we will have an in-depth analysis of BBA in Marketing course. It is a job oriented management course. This article covers topics such as – course details, duration, eligibility, admissions, colleges, syllabus, PG courses, careers and salary.

BBA in Marketing

BBA stands for Bachelor of Business Management. It is an undergraduate level Bachelor’s Degree program.


However, there also exists certain BBA programs, which focus on a particular field/discipline. Such BBA courses are known as specialization programs.


BBA in Marketing is one such specialization course. This program focuses on the domain of marketing management.


BBA in Marketing course covers general management subjects. Along with them, the course also covers subjects related to the field of marketing management.


Here’s an overview of BBA in Marketing course –

  • Name of the course: BBA in Marketing
  • Type of course: Bachelor’s Degree course
  • Duration: 3 years
  • Eligibility: Passed 10+2 from a recognized board


Come, let us check out some basic details about marketing management. Here they are –


BBA in Marketing: Basic Details

In simple terms, marketing is the action or business of promoting and selling products or services. It involves advertising, market research and planning.


Marketing management deals with applying principles of management and business principles to promote and sell products or services. Marketing forms an integral part of business.


With time, marketing has evolved. Earlier, marketing management primarily revolved around advertising and promotional events.


In today’s Digital World, marketing management has become much more dynamic. Digital Marketing has grabbed everyone’s attention! Marketing management is a very dynamic field.


Skilled marketing managers/professionals are highly valued by employers. Do you know why marketing is such an important factor for businesses and employers?


Marketing, when done the right way, brings with it more sales. More sales means more profit. This is the main reason why businesses and industries give much attention to their marketing activities.


Has it ever happened that you saw a cool advertisement on TV and ended up buying that product (after getting influenced by the ad). That’s smart marketing at work, guys!


Marketing management is not just limited to advertising. Advertising is a part of it. These are some main areas covered under marketing management –

  • Market analysis
  • Product management
  • Creating marketing strategies
  • Market research
  • Consumer behavior
  • Promotion
  • Branding
  • Collecting customer feedback


BBA in Marketing course trains students in the above mentioned areas. The course trains students and turns them into skilled marketing managers.


Let us take a closer look at the course details. Here they are –


BBA in Marketing: Course Details


Type of course

It is a Bachelor’s Degree course.



The academic program is 3 years long. Each academic year is divided into two semesters. The entire program consists of six semesters.



Passed 10+2 from a recognized board.


BBA in Marketing Colleges

There exists many Government and Private colleges across India offering this course. Government colleges charge relatively lower fees than their private counterparts.


BBA in Marketing Admission

Reputed institutes rely on merit based admission process. Such institutes make use of relevant entrance test to select deserving candidates. Some institutes are also known to conduct their own qualifying test in order to select deserving candidates.


Some other institutes are also known to conduct direct as well as donation based admission process. You may also check – UGAT exam.


BBA in Marketing Syllabus

Here are some of the important subjects present in the curriculum –

  • Organizational behaviour
  • Principles of Management
  • Business Communication
  • Marketing Management
  • Marketing Process
  • Marketing Environment
  • Targeting and Positioning
  • Product Management
  • Brand Management
  • HR management
  • Finance management
  • Pricing
  • Distribution Management
  • Marketing Information systems
  • Consumer Behaviour
  • Marketing Research
  • Customer Relationship Management
  • International Marketing Management

PG courses and further education

After completing BBA in Marketing course, graduates may go for relevant PG courses such as –

BBA in Marketing Jobs

Marketing forms an integral part of business. Skilled marketers are highly valued by businesses across the world! Some of the well known recruiters are –

  • MNCs
  • Retailers
  • Media houses
  • Brand Management firms
  • Advertising Agencies
  • Event Management firms
  • Market research firms
  • Industries/Manufacturers
  • Travel, tourism and hospitality firms
  • IT firms


In the above mentioned firms, marketing management professionals may don the following roles –

  • Marketing strategist
  • Brand manager
  • PR specialist
  • Marketing manager
  • Advertising professional
  • Market analyst
  • Sales manager

BBA in Marketing Salary

Starting salary of a management professional depends upon a number of factors. Some of the prominent factors are –

  • Institute from which the candidate completed the course
  • Level of education (UG, PG etc)
  • His/her specialization
  • The domain he/she has chosen
  • Job location


On an average, starting salary could be anywhere between 10-25K INR per month. In case of a Government job, the salary will be as per the pay scale and grade.

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