BBA in Fashion Management

In this article, we will have an in-depth analysis of BBA in Fashion Management course. It is a job oriented Bachelor’s Degree management course. This article covers topics such as – course details, duration, eligibility criteria, colleges, admission, syllabus, careers and salary.

BBA in Fashion Management

If you want to become an fashion manager/entrepreneur, this course will be of help to you. BBA in Fashion Management program is known to churn out skilled IT managers.


BBA stands for Bachelor of Business Administration. It is a general management program. The academic program focuses on core management subjects.


There also exists BBA programs, which focus on a particular domain/sector. Such programs are known as specialization programs.


BBA in Fashion Management is one such specialization course. As the name suggests, this academic program focuses on fashion management and its allied areas.


Here’s an overview of BBA in Fashion Management course –

  • Name of the course: BBA in Fashion Management
  • Type of course: Bachelor’s Degree course
  • Duration: 3 years
  • Eligibility: Completed 10+2 (Arts, Commerce or Science) from a recognized board


BBA in Fashion Management course has few notable alternatives. Some such notable courses are – BBA in Fashion Design Management, BBA in Fashion Business, BBA in Fashion Entrepreneurship and BBA in Fashion Design and Business.


What’s BBA in Fashion Management course all about? What’s the course content like? What’s the scope associated with this field? You will find answers to these questions in the next section –


BBA in Fashion Management: Basic Details

What’s the first thing that comes to your mind while talking about fashion? Glamorous models? Famous fashion designers? Colorful fashion events?


Well, fashion industry is not just limited to models, designers and events! The industry also needs managers, who are responsible for taking care of marketing, coordinating events, personnel management etc.


Here are some of the important tasks performed by fashion managers –

  • Marketing
  • Event management
  • HR management
  • Merchandising
  • Production management
  • Supply chain management
  • Brand management
  • Retail management
  • Quality control
  • Customer service management


BBA in Fashion Management trains students in the above mentioned areas. The course trains students and turns them into skilled fashion managers.


Let us take a closer look at the course details. Here they are –


Course Details


Type of course

It is an undergraduate level Bachelor’s Degree course.



The academic program is 3 years long. Each academic year consists of 2 semesters. Thus the entire course is made up of 6 semesters.



10+2 passed from a recognized board.



There exists many Government and Private colleges across India offering this course. Government colleges charge relatively lower fees than their private counterparts.



Reputed institutes rely on merit based admission process. Such institutes make use of relevant entrance test to select deserving candidates. Some institutes are also known to conduct their own qualifying test in order to select deserving candidates.


Some other institutes are also known to conduct direct as well as donation based admission process.


PG courses and higher studies

After completing this academic program, graduates may take up a job or go for higher studies. Some of the notable PG courses are –



Here are some of the important subjects present in BBA in Fashion Management curriculum –

  • Principles of management
  • Business Communication
  • Economics
  • Business environment
  • Marketing
  • HR management
  • Organizational behavior
  • Business planning
  • Finance management
  • Retail management
  • Communication skills
  • Fashion merchandising
  • Fashion communication
  • PR management
  • Brand management
  • Event management
  • Entrepreneurship
  • Project work



Fees charged for the academic program may vary from one institute to another. Course fees depends upon the following factors –

  • Type of institute (Government, Private, Aided etc)
  • Location of the college
  • Status and rating of the college
  • Scholarship status (of student, if applicable)


Government colleges are known to charge low fees. Average fees in private colleges could be anywhere between 60-100K INR per semester.


Jobs and Career prospects

Fashion managers have diverse job profiles and opportunities available in front of them. Fashion brands, fashion retail firms, individual designers – the list of recruiters is quite diverse and interesting.


Also read: Top management courses in India

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Here are some of the prime recruiters –

  • International Clothing/Fashion Brands (Nike, Adidas, UBC etc)
  • Indian Clothing/Fashion Brands
  • Individual Designers
  • Fashion retail firms
  • Fashion marketing firms


In the above mentioned firms, fashion management professionals may don the following roles –

  • Fashion manager
  • Event manager
  • HR manager
  • Marketing manager
  • Brand manager
  • Production manager
  • Retail manager
  • E-Commerce manager



Starting salary of a fashion manager depends upon a number of factors. Some of the prominent factors are –

  • Institute from which the candidate completed the course
  • Level of education (UG, PG etc)
  • His/her specialization
  • The domain he/she has chosen
  • Job location


On an average, starting salary could be anywhere between 30-60K INR per month. In case of a Government job, the salary will be as per the pay scale and grade.

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  1. Thurpati Bhaskar June 2, 2020
  2. Shilpashree Shetty June 10, 2018

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